BMW
ADVERTISING CAMPAIGN | GRAPHIC DESIGN
For an advertising campaigns class, our project was to create a year-long campaign for BMW's i3. With a $15 million budget allocated I developed the tagline and creative for our "Charge Your Future" campaign which had been aimed at men and women ages 35-54 who are environmentally conscious and invested in a quintessential tomorrow for their families. Our team planned on promoting our campaign through social media, print, television, display and with a mobile app. Some of my concepts are featured below as well as on our BMW i3 book which can be found by clicking here.