A/C Nerds
BRANDING | UX & UI | GRAPHIC DESIGN
A/C Nerds is a family owned business operating in Hutto that wanted to grasp the attention of central Texan homeowners. With this in mind, I developed a website with a simple user interface to navigate through which increased the engagement of their customers and their appointments made online. I also created a unique logo, brand identity, and mascot. Their brand mascot, a hippo, had been selected as a tribute to the company's hometown and their logo, a brain, had been created to easily distinguish them among competitors.
Branding
Company name: A/C Nerds
Values To Vehicle: Heating, Ventilation, Air Conditioning, A/C Repair, Inspections
Logo Type: Pictoral, not 3d, colorful, different
Chosen Characteristics
Brain, Hot, Cold, Sun, Snowflakes
Ubuntu
For Headlines
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Raleway
For Body Copy
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